Independent Research Proposal Example | Topics and Well Written Essays - 1250 words

Independent - Research Proposal exemplarThis essay highlights that the major motivations in carrying out the question stems from my interest in marketing and various strategies that organisations affair in ensuring success. For instance, the main strategies used by the KFC includes offering competitive prices, developing quality and diverse products, and ensuring that the products ar in convenient locations where the target markets can easily access. The study depart help in exploring the organic evolution strategies of the KFC and comparing it with other international restaurants such as the McDonalds. Therefore, if problems are detected in the strategies, areas of weakness will be identified and recommendations will be made.This paper declares thatusing of scientific methods is essential in providing an nonionised structure for making theories as well as solving problems. On the same note, it minimises bias and shows the prudish steps that ought to be taken in order to reac h a conclusion. In addition, a research design is the overall strategy that is used in integrating the research components in a ordered and sound manner to fully address the problem.The research proposal will employ a mingled methodology of both qualitative and quantitative analysis in which there will be an grounds on the existing development strategies and analyse the issue of localisation of KFC in China.The proposal will too employ both an action and historical research design. The action research design helps in reasonableness the issues and coming up with intervention strategies.