Jonhson Matthey case study analysis teacher guide Essay

Suggested resources & activities related to PEST analysis and Johnson MattheyFull Johnson Matthey possibility studyMP3 of the Johnson Matthey case studyExternal influences PowerPointJohnson Matthey crosswordJohnson Matthey word searchSuggested timings for the session10 mins5 mins5 mins10 mins20 mins10 minsStarter e.g. Johnson Matthey crossword go for the foreign influences PowerPoint to discuss the topicRead the case studyQuestionsTask mind mapWhat have you learned?Answers to questions1. What does PEST stand for?PEST stands for policy-making (includes legal) Economic Social (includes environmental) Technological2. Describe what is meant by the impertinent business environment. The external environment refers to those things outside of the operations of an organisation which impact upon it hardly over which the business has no control.3. Analyse why PEST analysis is used by firms.PEST analysis is used by firms to assess the external business environment in which they operate. Ma nagers and directors can then make decisions on their findings. PEST analysis therefore will inform any new objectives world set and the marketing strategy for the firm.4. Evaluate the impact that the 2008 banking crisis had on Johnson Matthey. The 2008 banking crisis which lead to the recession Meant a fall in demand for its products Increased efficiency in spite of appearance the company -reducing the use of natural resources and decrease waste through lean production techniques. Efficiencies made the company more sustainable saving the company capital whilst at the same time conserving the planets valuable natural resources.What have you learned?Expected learning is likely to include Definition of the external business environment PEST factors Use of PEST analysis to develop marketing strategy How firms respond to external factors Examples of these factors